Content feedback for marketplace seller Brico-Travo

Summary

Examples of issues (by product)

What to do next


Examples by EAN (what to fix)

Use this section to find exactly which products need changes and what content to adjust. Each item shows the rule, the current content (snippet), and the guideline detail.

EAN 0657888162230

EAN 3086960212162

EAN 3086960244224

EAN 3086960251420

EAN 3086960258597

EAN 3086960260453

EAN 3086960264604

EAN 3121970174564

EAN 3121970180466

EAN 3121970185232

EAN 3121970185270

EAN 3261544319387

EAN 3285820006310

EAN 3285820006327

EAN 3285820006433

EAN 3285820006501

EAN 3285820039608

EAN 3285820039615

EAN 3285820039622

EAN 3285820039639

EAN 3285820039646

EAN 3285820039653

EAN 3285820039660

EAN 3285820039677

EAN 3285820039950

EAN 3285820056063

EAN 3285820056070

EAN 3285820056094

EAN 3285820058531

EAN 3285820058548

EAN 3285820058562

EAN 3285820058579

EAN 3285820058593

EAN 3285820058616

EAN 3285820058630

EAN 3285820058654

EAN 3285820058678

EAN 3285820058692

EAN 3285820058715

EAN 3285820058722

EAN 3285820058746

EAN 3285820058753

EAN 3285820058777

EAN 3285820058791

EAN 3285820058814

EAN 3285820058838

EAN 3285820058852

EAN 3285820058876

EAN 3456330136969

EAN 3560238928936

EAN 3560238979051

EAN 3560239661054

EAN 3700178342984

EAN 3700178343004

EAN 3700178343011

EAN 3700178343189

EAN 3700178343196

EAN 3700178343226

EAN 3700178343240

EAN 3700178343257

EAN 3700178343295

EAN 3700628254768

EAN 4008220044244

EAN 4008496987559

EAN 4008838151655

EAN 4011391190009

EAN 4011391190016

EAN 4011391790162

EAN 4058075435285

EAN 4078500010511

EAN 4078500015509

EAN 4242003867198

EAN 4242003936580

EAN 4242005031979

EAN 4242005032013

EAN 4260556140100

EAN 4711287421674

EAN 4711287421698

EAN 4711287421728

EAN 4711287421742

EAN 4895251605571

EAN 5057798863732

EAN 5410329736682

EAN 5414425006861

EAN 5414425103980

EAN 5425014225921

EAN 5906006948177

EAN 5906006948207

EAN 5906006948214

EAN 7313462121484

EAN 7612981425869

EAN 7612981903701

EAN 7612985513357

EAN 7612985605281

EAN 7612985605618

EAN 7612985838795

EAN 8003437621406

EAN 8003437630484

EAN 8016361970298

EAN 8016361970311

EAN 8020283034167

EAN 8020283034174

EAN 8023298026813

EAN 8054383966851

EAN 8413893076793

EAN 8425998032260

EAN 8710755114540

EAN 8711252264646

EAN 8719987033346

Guidelines

Instructions


Quick reference (key numbers)

Item Constraint
Title FR Max 100 characters
Title NL / BE Max 85 characters
USPs Min 3 per product, max 65 characters each, all languages
Product description Min 150 characters, basic HTML required, all languages
Images Min 2 different images; main image = pack shot, white background
Image size Min 500×500 px, max 10 MB, filetype: jpeg, png or webp
Files Max 15 MB per file
Energy label Mandatory for: air conditioners, gas stoves, wood pellets, refrigerators, washing machines, dishwashers, tumble dryers, ovens, hoods, light fixtures with integrated bulb/LED, light sources, heat pumps
Channels NL (Praxis) and BE (Brico); content + offers for both when manual; integrators upload content and offers to both

1. Title guidelines

Title structure (order of elements)

Language Max chars Order of elements
Dutch & Flemish (NL-NL, BE-NL) 85 Brand - product type - serial name/number - colour - sizes - other keywords
French (BE-FR) 100 Product type - brand - serial name/number - colour - sizes - other keywords

Requirements

Don'ts


2. USPs (Unique Selling Points)

Do's

Don'ts


3. Product description

Do's

Don'ts

Common errors


4. Images

Do's

Don'ts

Common errors


5. Product attributes

Common errors


6. Files


7. Selecting the right category code


8. Mandatory information

  1. Energy labels
    For: air conditioners, gas stoves, wood pellets, refrigerators, washing machines, dishwashers, tumble dryers, ovens, hoods, light fixtures with integrated bulb/LED, light sources, heat pumps.
    Add via the “Energy label” attribute (link; size requirements as for images).

  2. Wood certification
    For products containing wood (FSC/PEFC): origin of wood, PEFC or FSC indicator. Enter in the relevant attributes.

  3. Hazardous goods
    Provide required hazardous-goods information when applicable.


9. Fields we don't use


10. Product publication


11. Content vs offers


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